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As you may know, "sensei" is Japanese for teacher. Teachers in Japan are highly respected and are responsible for the education of students at schools. The letter "i" (when pronounced "ee") means "good" in Japanese, and as such, iSensei, literally means "good teacher" in Japanese. We believe we can take up this role of being a good teacher. The name of our company acts as a constant reminder of our mission we will strive to acheive. In our logo, the first "i" represents the teacher while the last "i" represents the student. The teacher nourishes the student with the most important attribute he/she will need, and that is reason- "sense".